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Colour has always been at the heart of the Crayola business, starting with their first box of wax crayons in 1903. There were eight colors in the pack and they cost just five cents. From those humble beginnings, the company has grown into a world-renowned producer of innovative arts and craft tools, interactive toys and creative materials that delight children and adults alike, at home and in the classroom.

Unleashing Kids' Creativity

Crayolians at the Pennsylvania company headquarters design products by thinking like kids. "What if" is the question that's foremost in their creative process. They believe in designing products that give colourful wings to the invisible things that grow in kids' hearts and minds. Judging by the quantity and quality of Crayola products that can be found in almost every family's craft supply cupboard, they've clearly done something right. Their product selection continues to expand with an amazing lineup of art tools, crafts materials, toys, games and more.

Website Copy Development

geekspeak was approached by Crayola to assist in improving their company website – in particular with producing engaging, colourful copy to support their vast product catalogue. Initially, we developed copy for Crayola-logo'd wearables and household décor products. geekspeak is now engaged in developing copy for the arts and crafts products that are at the core of Crayola's business. We write short descriptions that entice buyers to discover more, and long descriptions with just the right amount of copy to close the deal. Copy is light, feature-focused to match Crayola's bright, fun products, and designed to attract the child in all of us. geekspeak also uploads all completed content directly to the Crayola e-commerce website.

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