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LF Products is a subsidiary of Li & Fung Limited, a Hong Kong-based multinational group that is a recognized leader in consumer goods design, development, sourcing and distribution. Their well known brand names (Dream Pro®, Serta®, La-Z-Boy® and more) are distributed across a wide marketplace that includes major North American retailers (Canada and Mexico).

Style & Innovation

The company creates products that are rich with innovative features, functions and design elements. They combine comfort with trend-setting style to help improve the way people live and work. Core strengths include research and development, consistency in service, superior marketplace knowledge and a consideration of health and wellness needs.

Catalogue Analysis & Style Guide

The LF Products catalogue has a large variety of products from different manufacturers, and under different brand names. They required a master list of product descriptions that could be tailored to meet the needs of different marketplace vendors and retailers. geekspeak undertook a comprehensive analysis of the LF Products mission, vision and product offerings. We also conducted an in-depth examination of the various brands associated with LF Products to create an all-encompassing style guide that can be used for creating consistent, compelling product descriptions.

Versatile Content

After developing guidelines for all products across multiple categories, geekspeak created unique master sku product description content including product names, SEO-enhanced short and long descriptions and detailed features/benefits lists. The comprehensive master descriptions can be easily tailored to suit the varying requirements of different ecommerce websites and retailers, while ensuring ongoing quality and consistency across multiple platforms and marketplaces. geekspeak continues to support LF Products in this initiative.

Amazon A+ Content

Utilizing the style guide and master product descriptions, geekspeak continued to assist LF Products in their marketing efforts with the creation of SEO-enhanced Amazon A+ Pages for top selling e-commerce products.

" geekspeak exceeded our expectations with their ability to digest and understand our products and our online retail channels. We sell through many different online retailers, but they all have different formats for displaying content. geekspeak quickly created a standardized style guide for all of our brands. Then their content team created a master list of product descriptions that could be tailored to meet the varying requirements of all ecommerce websites and retailers. geekspeak really surpassed our expectations, and the savings in terms of time, costs and resources was substantial. "
Senior Vice President, Li & Fung

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