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Sears Canada offers customers a broad range of merchandise from apparel and home furnishings to appliances and electronics. It has a presence in all provinces and territories across Canada with 118 department stores, 47 free-standing Sears Home stores, 11 Outlet stores and 217 locally-owned Hometown Dealer Stores in smaller communities. The company employs approximately 19,000 associates.

Content Optimization

Despite having a brand deeply rooted in Canadian culture, Sears Canada needed help to improve its presence online. SEO (search engine optimization) was essential. geekspeak created a customized project that began with a detailed keyword analysis to help determine which search terms would generate the best rankings for specific product categories. Once completed, our team then wrote embedded metadata to enhance searchability. The final phase of the project saw geekspeak create rich product descriptions specifically designed to convert search engine hits into online sales.

Tertiary Category Support

While Sears is well known for its large department stores and catalogues, the company also employs teams of experts who can clean, repair, maintain, or renovate just about anything in your home. Known as Sears Home Services, it includes exterior renovation services, custom d├ęcor, heating & cooling, renovations and home maintenance. geekspeak worked with Sears to create site content and enhance the web presence of this lesser known sub brand under the Sears umbrella.

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    Visit Story
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